Tuesday, April 25, 2006

Breaking News: Polar Teams up with RealAge, Inc. to Give Consumers the 411 on Heart Rate and Health

Breaking News: Polar Teams up with RealAge, Inc. to Give Consumers the 411 on Heart Rate and Health: "Polar Teams up with RealAge, Inc. to Give Consumers the 411 on Heart Rate and Health
4/25/2006 9:30:00 AM EST
BIOWIRE
In an effort to provide millions of consumers with even more complete, advanced health information, Polar, the world's leader in heart rate monitors, announced today its new strategic partnership with RealAge(R), Inc., the leading consumer-health media company and source of personalized health and lifestyle information. The RealAge website, www.RealAge.com, and its scientifically-valid health assessment quizzes and tools already promote the benefits of having a healthy heart rate, and now as part of the agreement, Polar will sponsor those areas of the RealAge website.
Polar is dedicated to providing consumers with personal fitness solutions to help them achieve their improvement goals by delivering information and personal guidance. As such, Polar will have a sponsorship presence in the tools offered on RealAge.com that include information on heart rate or cardiovascular training, and will provide heart rate-related facts and fitness tips to millions of RealAge consumers. Polar will also sponsor RealAge's Heart Rate Recovery Quiz.
'It's an exciting partnership for us. Polar is committed to not only producing the best products, but also being the leading educator on the benefits of heart-rate based exercise,' said Alan Antin, Sr. Director of Marketing. 'Together, RealAge and Polar will help our joint customers improve their overall health and wellness and teach them how to better listen to their bodies.' "

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